The American Beauty – Attitude to Skincare
Seeking perfection or looking after their appearance as best they can. It is about society pressure and money. Or is it?
Funding
– Private insurance in the US usually includes dermatology. And that certainly helps in finding time and motivation for your monthly facial massage and peel, even if a small co-payment is required.
Looking good = Being successful
– Everybody around you looks after their skin (and teeth). American skincare staples, like Neutrogena and Origins, are popular, as is the daily exfoliating facial wash. Diligence counts. Looking good is important – it is a part of the self-made American dream.
Ingrained since childhood
American good skincare habits start early – teenagers with acne often feel self-conscious. Media, eg. the Dash magazine, target girls in their early teens and make them think seriously about their skin and skincare.
Many thanks to CMR for an interesting discussion about the importance of skincare across the Atlantic.