Online shopping driven by trends and recommendations does not always translate to the desired beautiful, clear and youthful looking skin.
Skincare routines have to be personalised, particularly for the sensitive and blemish prone skin types.
The Asian trends of Korean and Japanese beauty do offer a solution for these skin types – but the dosage, application and underlying skin biology are often too complex for people to make the right purchasing decisions.
The European approach to beauty is more at leisure compared to our Asian counterparts. ppearance matters culturally; it reflects health, attractiveness and vitality-driven approach to life.
The K-beauty (Korean beauty) regimens involve a series of steps: cleansing rituals with both oil and water-based products, sheet masks, essences, serums, lotions and high SPF sunscreens.
Asian women in eastern cultures are known for eagerly embracing new skin care products and diligently performing complex routines.
K-beauty appears to deliver its full benefits when embraced in its entirety, which, due to time constraints and a more ad-hoc approach to skincare, rarely happens in Britain.
Japanese beauty is simpler, addressing better the clinical needs of sensitive and oily skin. These hand-picked products of Korean, Japanese and French provenance work well for sensitive skin with environmental, hormonal and lifestyle challenges.

Writing a regular column for the Cosmetics & Toiletries magazine encourages me to explore different product formats and look in detail into the ingredients. It is understanding the ingredients themselves but also their respective concentrations and synergies within the product formula that matters. As many of my clients suffer with acne-prone or sensitive skin type, Asian skincare is a great source of inspiration for my clients’ recommendations.
France is the queen of beauty. French women also appreciate the sensuality of their skin and have rituals that enhance their wellbeing.

Read The Label and full reviews in my column for the US Cosmetics & Toiletries: Korean Mizon Acence Blemish Out Pink Spot to alleviate spots and blemishes; light and moisturising Japanese Hada Labo Goku-jyun Clear Lotion and for sensitive skin of all ages, the French staple Toleriane Ultra Fluid.



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