Online shopping driven by trends and recommendations does not always translate to the desired beautiful, clear and youthful looking skin. Skincare routines have to be personalised, particularly for the sensitive and blemish prone skin types. The Asian trends of Korean and Japanese beauty do offer a solution for these skin types - but the dosage, application and underlying skin biology are often too complex for people to make the right purchasing decisions. The European approach to beauty is more at leisure compared to our Asian counterparts. ppearance matters culturally; it reflects health, attractiveness and vitality-driven approach to life. The K-beauty (Korean beauty) regimens involve a series of steps: cleansing rituals with both oil and water-based products, sheet masks, essences, serums, lotions and high SPF sunscreens. Asian women in eastern cultures are known for eagerly embracing new skin care products and diligently performing complex routines. K-beauty appears to deliver its full benefits when embraced in its entirety, which, due to time constraints and a more ad-hoc approach to skincare, rarely happens in Britain. Japanese beauty is simpler, addressing better the clinical needs of sensitive and oily skin. These hand-picked products of Korean, Japanese and French provenance work well for sensitive skin with environmental, hormonal and lifestyle challenges. Writing a regular column for the

The under eye zone is one of the most delicate areas of the face. The skin is very thin, prone to lines and wrinkles, dark circles and pigmentation, eye bags and swelling. A number of factors contribute to these concerns of my clients, including genetics, lifestyle choices, lack of or low quality sleep and stress. Facial ageing is very individual. Different areas of the face age at different rates and our perception of age-related changes can impact on perceived age, attractiveness and tiredness. In the frontal view, the middle third of the face has the greatest effect on perception of age as it contains the eyes, nose, crow's feet, frown lines and under eye area. The appearance of eye bags improves over the course of the day, compared to morning. Frown lines, in contrast, worsen. Swelling occurs in the morning due to the effects of gravity during sleep. Repeated movements of the face in facial expressions increases transient wrinkle formation from the morning to the afternoon. Gravity and movement are likely to reduce swelling in the face during the day. The eyelid skin is distinct from others, with low skin surface lipids - skin's natural fats - and a thin stratum corneum, the upper layer of the skin with high hydration but