Asian Skincare – How It’s Different
Online shopping driven by trends and recommendations does not always translate to the desired beautiful, clear and youthful looking skin. Skincare routines have to be personalised, particularly for the sensitive and blemish prone skin types. The Asian trends of Korean and Japanese beauty do offer a solution for these skin types - but the dosage, application and underlying skin biology are often too complex for people to make the right purchasing decisions. The European approach to beauty is more at leisure compared to our Asian counterparts. ppearance matters culturally; it reflects health, attractiveness and vitality-driven approach to life. The K-beauty (Korean beauty) regimens involve a series of steps: cleansing rituals with both oil and water-based products, sheet masks, essences, serums, lotions and high SPF sunscreens. Asian women in eastern cultures are known for eagerly embracing new skin care products and diligently performing complex routines. K-beauty appears to deliver its full benefits when embraced in its entirety, which, due to time constraints and a more ad-hoc approach to skincare, rarely happens in Britain. Japanese beauty is simpler, addressing better the clinical needs of sensitive and oily skin. These hand-picked products of Korean, Japanese and French provenance work well for sensitive skin with environmental, hormonal and lifestyle challenges. Writing a regular column for the