What attitudes guide you when shopping for skincare? Those of you that attended my workshop or one-to-one consultation know whether it is the product efficacy or the rich textures that finally persuade them. Let’s look now at how important a role skincare really plays in your life. Whom do you identify with?
- NO INTEREST. You have almost no interest in skincare and you rarely buy products for yourself. If you do, it is usually bodycare in your local chemist or supermarket. You like gardening and prefer to stay at home…
- RELUCTANT. You are not really that interested in skincare. You buy some basic products but have no established skincare routine. You are reluctant to invest in what you perceive as vanity…
- NO FUSS. You have no particular skincare routine – you think that the cheaper products are as good as the expensive ones. You take pride in your “no fuss” attitude. Not believing in product claims, you think that overall not much can be done to prevent skin ageing. You like a bargain and feel a little confused about your skincare choices at times. You are unlikely to stick to the same skincare products for long.
- GOOD VALUE. You are likely to stick to the same skincare products for years. You don’t believe in product claims and don’t always select premium products – yet you use good brands. You don’t feel there is a product on the market that would really make a difference to your skin anyway. The science doesn’t persuade you but you look for information on skincare forums and social networks.
- INVESTMENT. You really like your skincare products and want to look your best. You think that using skincare improves looks later in life and are keen on the latest technology. You are prepared to invest and buy the best skincare you can afford. You ask for advice from skincare consultants. You enjoy looking around for new products but like gifts, promotions, and bargains too.