2010 Forthcoming Trends by Mintel Market Research (In-Cosmetics Paris April 2010)
- New Naturals – embracing natural skincare with more focus on RESULTS and less on organic certification (as in the past)
- Turbo Beauty – high-science skincare utilising medical science and using pharmaceutical ingredients
- Mood Beauty – exploring neurotransmitters and feel good factors; enabling psychology, well-being and beauty to come together.
- Protect – professional, high-tech and protection from within (glycation, hormonal imbalances)
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