Anti-Ageing Serum “4” Single Bottle

(32 customer reviews)


4 Anti-Ageing Serum is a unique hybrid formulation that combines the best organic, regenerative plant based healing with 21st century clinically proven active ingredients. This combination of organic plant oils has been specifically selected to increase the penetration of high concentrations of active ingredients deep into the skin. In tandem with facial massage techniques, which I have developed to be used with 4, my Anti-Ageing Serum is designed to help prevent and repair the premature signs of ageing.

Made in Great Britain.


Anti-Ageing Serum “4” is a unique, hybrid formulation that combines the best organic, regenerative plant based healing with 21st century clinically proven active ingredients to help repair and prevent signs of ageing.

All purchases include instructions for use and have charts enclosed detailing two distinct massage techniques.

Read more about my approach to skincare in my biography.

How to use 4

4 is presented in a dropper application and best used as a morning serum and evening massage oil, particularly designed to target deep vertical lines on the forehead and lips.

4 morning boost: After cleansing, apply one or two drops of 4 with your fingertips onto your face. Massage in using a gentle tapping technique. Follow with your day moisturiser.

4 evening massage: Use Vertical Line Massage Technique according to the instructions below on frown lines, lip lines or marionette [naso-labial] lines. Proven to reduce their appearance in our small consumer study [Learn more about the technique]


How 4 works

4 is a blend of three organic oils – jojoba, rose hip, camellia – and echium. These help to soothe, soften and nourish facial skin to reduce the visible signs of ageing.

4 has been formulated using a unique combination of 4 oils and 4 actives that renew the epidermis, by evening out tone and textureand regenerate the dermis by promoting the production of structural proteins that help to smooth out fine lines and wrinkles and prevent skin sagging.

4 is a light, easily absorbed oil with a luxurious feel and a delicate orange and geranium scent.There is emerging evidence that regular massage enhances the effect of anti-ageing actives. I am the first to actively pursue the concept of Vertical Line Massage in anti-ageing. In tandem, 4 and Vertical Line Massage have been specifically designed to reduce the perception of vertical lines. We ran a short trial to showcase the results after two weeks of application.

Reviews by Study Participants

“The texture is wonderful, almost creamy. Light serum and not overly oily, just right.”

“Light, soft serum with a lovely, smooth texture and silky feel, not too oily so it gets in your hair. It feels really good on the skin, feels rich without being too oily.”

“I really like the way it absorbs quickly into the skin. The smoothness helps the hands to glide over the face rather than pull on the skin.”

“The serum absorbs really well and excellent for massage. It allows for the complete massage without having to add more and to massage straight away without feeling any friction at all.”

“The serum absorbs really well and excellent for massage. It allows for the complete massage without having to add more and to massage straight away without feeling any friction at all.”

4 Regenerative plant oils


Jojoba seed oil (Simmondsia chinensis)

Used by native Americans to treat sores and wounds. It is a light oil with excellent moisturising and soothing properties, similar to sebum.
Rose hip fruit oil* (Rosa Canina) is extracted from the seeds of a wild rose bush that grows in the cool and rainy Andes mountains. Rose hip fruit oil replenishes skin moisture by creating a protective barrier to help prevent dehydration. It was traditionally used to treat skin conditions [dermatitis, sunburn, scarring] and to repair mature and photo-aged skin.


Echium oil (RevitElix™)

A plant derived, rich source of omega 3, 6 & 9 essential fatty acids. The active has been proven to regenerate skin by increasing production of structural proteins [pro-collagen-1, fibrillin and decorin] and improving skin structure by reducing wrinkles and surface roughness. Boosting skin protection, RevitElix™ has anti-inflammatory properties to soothe UVB induced damage. REVITELIX is a Trade Mark of the Croda Group of Companies.


Camellia oil (Camellia oleifera)

Praised as the beauty secret of the Geishas, tea oil has been recognized for centuries in Eastern Asia for its highly restorative and rejuvenating effect on the skin. It is rich in essential fatty acids and antioxidants.


Rose hip fruit oil* (Rosa Canina)

It is extracted from the seeds of a wild rose bush that grows in the cool and rainy Andes mountains. Rose hip fruit oil replenishes skin moisture by creating a protective barrier to help prevent dehydration. It was traditionally used to treat skin conditions [dermatitis, sunburn, scarring] and to repair mature and photo-aged skin.

4 Technologically advanced active ingredients

The scientifically proven active ingredients are present in high concentrations to work together on the dermis and epidermis to deliver anti-ageing benefits, specifically skin renewal and regeneration.

Anti-Wrinkle Effect.

Marine micro-algae Cylindrotheca Fusiformis, sourced from the French Riviera, has a powerful anti-wrinkle effect and stimulates cellular proliferation in the dermis and production of structural proteins by fibroblasts. Clinically, it has been proven to visibly decrease wrinkle depth and volume and dramatically improve elasticity, hydration and softness of the skin.

Re-surfacing Vertical Lines

The self-regenerative stem cell technology, Swertiamarin, is extracted from Indian Gentian leaves [Swertia chirata] to stimulate epidermal proliferation, increase regeneration and promote dermal thickness. Clinically, it has been proven to resurface facial skin and blur vertical wrinkles. This gives the perception of a younger, more relaxed facial expression with diminished lip lines and eye puffiness.

Prolonging Cell Longevity

Geranylgeranone is a high-tech ingredient that provides anti-ageing and protective effects against stress related damage by maintaining cell division [telomere stabilization and DNA maintenance], improving tissue quality [by optimal cell communication and rebalancing cell metabolism]. Efficacy studies show visible and dramatic improvement in expression lines and sagging, skin pigmentation and dilated pores. [Renovage is a Trade Mark of the Sederma, France].

Anti-Sagging Effect

We predict that the Traditional Chinese Medicine plant Liquorice [Glycyrrhiza glabra] will be the latest ‘must have’ active ingredient to fight sagging skin, as shown in early Japanese research. Liquorice also has anti-oxidant and anti-inflammatory properties that are beneficial for hyper-pigmented, sensitive skin and skin conditions [eczema and rosacea].

4 Ingredient list [INCI]

Simmondsia Chinensis (Jojoba) Seed Oil*, Rosa Canina (Rosehip) Fruit Oil*, Camellia Oleifera (Camellia) Seed Oil*, Echium Plantagineum Seed Oil, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil, Isopropyl Palmitate, Teprenone, Glycyrrhiza Glabra (Licorice) Root Extract, Lecithin, Cylindrotheca Fusiformis Extract, Swertia Chirata Extract, Aqua, Rosmarinus Officinalis (Rosemary) Leaf Extract, Citrus Sinensis (Sweet Orange ) Oil, Pelargoneum Graveolens (Geranium) Oil, BHT, Limonene, Citronellol, Citral, Geraniol, Linalool. * Organically grown

32 reviews for Anti-Ageing Serum “4” Single Bottle

  1. Sian Farthing

    A wonderfully light and sweet smelling product- easily absorbed and left my skin soft. I have very sensitive skin and find trying new products often leads to breakouts and sensitivity; this was not the case when I used the serum. I highly recommend it, it smells natural not artificial and the texture is easy to apply evenly. My skin feels soft and moisturised without feeling overwhelmed.

  2. Helen Bletcher

    I have been using 4 Anti-Ageing Serum for about four months. Within four to six weeks I noticed an improvement in my naso-labial folds and more plumpness in my cheeks.

    The serum is easy to use and is absorbed quickly into the skin. It has a delightful and very light fragrance and it is moderately priced compared with other products of a similar type.

    I will continue to use it on a daily basis and am very satisfied with it as the major part of my skincare routine.

  3. Rosemary Briscall

    Aware of the increasing years and the effect on my skin, I trawl through the many options available on the shelves of chemists, beauty counters and on-line. They all declare they hold secret ingredients which hold the answer to success at fighting the years, diminishing my wrinkles and firming and toning my skin. But what to chose?
    A friend brought to my attention the product of a local lady. A product containing four oils which were claimed to have anti-ageing products. The first positive thing was they were natural products. Secondly they are named so I could do my own research and see what “the experts” were saying about them. Investigations were positive and I decided to place an order.
    Initial reaction was good. Firstly it has a delightful fragrance. Its a lovely consistency which gives a great sensation of frictionless contact when massaging into the skin and is well absorbed. I like the colour too which gave an impression of richness.
    So, some weeks on, what are my thoughts on its anti-ageing claims? I concentrated the oil on the lines below and at the corners of my mouth. Its recommended that you massage the lines for 30 repetitions but I did exceed this. I believe the lines have reduced in depth and the whole area looks firmer and more toned. Indeed I took a photo before I started and can see definite evidence of improvement.
    Its not the cheapest product – but I feel its money well spent. For me it has had a definite effect but I have to say I have been diligent in following the recommendations and using it on a daily basis. No skipping! I think you will get out of it what you put in – if you only use it once a week you will be disappointed. But its not hard to follow the simple massage on a daily basis – and my skin has certainly thanked me for it.

  4. Lynne Gale

    I have been using 4 for a couple of months or so now. There has been a visible improvement in my face softening the lines and plumping up the texture of my skin. The texture of the oil is light and I feel I am giving my skin a real treat!
    A simple cost effective treatment. Effective Luxury

  5. Akile Halil

    Such a lovely product. It is lovely to put on. I need a whole body one. It’s that light and got an amazing feel on your skin.
    Only been using it for a couple of weeks and already my skin looks more vibrant.

  6. Pauline Kermode

    I’ve been using this lovely oil for a while now. I can honestly say my, very tricky, skin has never felt, or looked, better. I have oily patches around my nose and chin but my cheeks are very sensitive and prone to redness. I have no problem at all with this oil. The redness has definitely improved and the open pores on my chin seem better. .The serum is very easy to use and it isn’t cheap, but it lasts for ages, I only use a couple of drops morning and evening. I will definitely keep buying this lovely oil.

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My thoughts on packaging

I strongly believe in natural, organic products which look after your skin. I also strongly believe in looking after our world. That’s why my serums come in simple packaging, without unnecessary plastics.