As discussed in my previous blog, Boots had an unprecedented commercial success in Britain in the past few years. The Boots Protect & Perfect serum case gave clear evidence to the skincare industry that a little science could do a lot more for sales than any amount of expensive glossy advertising! The latest attempt to promote a skincare product through serious scientific scrutiny, this time by Procter & Gamble, hopes to emulate the success of Boots and provide us with a proof of superior efficacy! This month the British Journal of Dermatology will publish a scientific study showing that an anti-ageing cream, Olay Pro-X, is as efficacious at reducing wrinkles as a prescription-only treatment. In the study, 99 women who applied the Olay product several times a day for six months were compared to other 97 women receiving prescription-only retinoid treatment with well-known efficacy. Wrinkle reduction was assessed by grading on high-resolution digital images at eight and 24 weeks into the trial and showed that an appropriately designed cosmetic regimen can improve facial wrinkle appearance comparably with the benchmark prescription treatment and without its side effects. P&G plans to launch Olay Pro-X in Britain next year! And the active ingredients look great - more about them in my next blog. Source: http://women.timesonline.co.uk/tol/life_and_style/women/beauty/article7026342.ece
From Temporary Lines to Permanent Wrinkles Wrinkles develop progressively through our lives. When young, we only see temporary lines when making a facial expression. Later in life, lines and wrinkles become visible permanently. It is the mechanical stress caused by repeated facial expressions along the same skin groove that makes temporary lines become permanent wrinkles. The most significant period of change is in the 40s! Light skin tone and low hydration make our skin more prone to wrinkling. Also a low intake of water and a belief that tanned skin is healthy looking skin will contribute. A Tipping Point Research presented at the American Academy of Dermatology (AAD) in San Francisco shows that skin elasticity and resilience has a tipping point at about 35 years of age. Compressing the skin of a 20-year old and that of a 40-year old skin with the same amout of stress and force - a skin compression imaging device - shows a big difference in the ability of the skin to withstand pressure. In a study of 100 women aged 25 - 55, skin power gradually declined through their 20's and early 30s but dropped precipitously at their mid thirties. This is due to collagen and elastin, skin's two main structural components, being damaged by oxidation (UV rays, pollution and intrinsic stress).
We all desire to look young for our age. But what features are the most important and tell a stranger "how old we really look"? A popular area of research by Chanel, Estee Lauder, Olay... Also Unilever has recently carried out research into the facial appearance of female Danish twins (aged 59 to 81) and British women (aged 45 to 75). They found that the most important factors are wrinkles (due to sun-damage), gray hair and lip height and also the structure of subcutaneous tissue plays a role. Genetic and environmental factors are equally responsible for all but grey hair and lip height. The research confirms what we knew for some time now - that having larger lips, avoiding sun-exposure all year round and possessing genetic factors that protect against developing grey hair and skin wrinkles and sagging will make women look younger! The 4 most important things to do: 1) A light tone of lip gloss and great upper lip definition, 2) advanced skincare (with SPF in our day moisturiser), 3) facial yoga and professional massage (to work on the subcutaneous tissue in our cheeks and jawline) and 4) well, a bit of hair colour - but also good eyebrow & eyelash shape and colour - will make a real difference! Source: http://tinyurl.com/yjvzvl9 ***