Skin Feel Perception Study, summer 2016 We ran a small perception study on the 2016 Cuvee moisturisers. This was an independent study [not funded by Aldi or any other 3rd party]. Please note that Aldi have independent data on improvement of skin parameters. The participants were unaware of this as well as the packaging; they were only evaluating "skin feel". The age and skin types of my participants are below - they are a group of skincare connoisseurs - enjoying a spectrum of brands - natural, professional, medical to prestige. All based in Yorkshire, Caucasian and like a bargain too! Connotations: The Neck Mousse KS: Good connotations [with the limitation of any mass-market offering]. The British are yet to learn to use neck creams. This product might be an introduction.. The product texture is right for hydration of the neck area. Different skin types respond differently - for some too rich, for others not enough but the product absorbs well and that is important. Recommended for all skin types aged 45 +. Great gift for your mother or aunt. SPEND [FOR YOURSELF AND THE FAMILY]. I loved the neck cream, it did make a difference. "I felt I was using something nourishing. It felt good on my skin, silky, creamy, even like an "expensive" product." I am not sure without any packaging but feel
I was invited to give a talk on facial skincare to the skincare industry last week and when preparing for the talk I came across a few insights that are worth sharing: Understand the importance of Night Care. Although more than 8 in 10 British women use face creams daily, only 3 in 10 apply a night cream every night. As this is something I come across also in my private consultations, I would like to encourage you to use an appropriate night care if you want to see results! Invest In Your Face. Modern skincare is effective - a good routine can deliver benefits comparable to the benchmark dermatologist treatment. The Brits spend about half on facial skincare compared to the French and yet they feel "they spend lots of money". Learn to enjoy using your skincare products and make them a pleasant part of your daily life. Slow Down. Long working hours in Britain and the fact that 3 in 10 women are losing weight have an impact on premature lines and wrinkles. Fast paced lifestyle and quick-fix solutions are not beneficial for your face in the long-term. Synopsis - Multi-tasking Moisturisers: Meeting Consumers' Needs? Skin concerns change during our lives and factors including age, health, hormonal influences, lifestyle and
Skin responds to our emotions and stress has a negative effect on the skin condition. It compromises our immunity for a long time and is frequently reported as a trigger of acne, dermatitis and eczema. Increased concentration of cortisol in our circulation can reduce integrity of the skin barrier and slow down renewal of the upper skin layer, the epidermis. This leaves our skin more vulnerable to the external environment and prone to redness, dryness and scaling and, in the long-term, more lines and wrinkles. Change your skincare to protect your skin in Winter. Tone down the active ingredients and exfoliation, leave peels and microdermabrasion for Spring. Change your moisturiser to a richer cream with a lower SPF and more hydrating, occlusive ingredients (plant oils, shea butter). Use a richer cleanser and nourishing masks.