/Tag: ingredients

Effective Skincare [Without the Price Tag]

By |2017-01-07T17:03:18+00:00October 10th, 2016|FaceWorkshops, Facial Ageing, Facial Massage, Skin Concerns, Skincare Shopping|

There is more to an effective skincare routine than expensive products! I come across women who are devoted to expensive skincare brands, yet with little visible result to their skin, and others who do wonders on a shoe string. There are parallels with food - buying quality raw ingredients is only the start to creating a delicious meal. It is the tips and tricks of the application, smart combinations of the ingredients, understanding your skin, lifestyle and seasons - and regular therapy that can make a noticeable difference to your face. My clients who get the best results do the following:  Cherish their skincare products [like expensive perfume] Use skincare products to their best potential Have regular facial treatments  Adopt a holistic approach incorporating advice on relaxation, diet and facial exercise into their skincare routine. They ask me to recommend the best products [to a budget and across all brands] and edit their skincare routines regularly to achieve results. I like to talk to an engaged audience who are truly interested in 'properly' looking after their skin with efficacious products & treatments. This goes beyond the brand story; reading the ingredient list and looking at the scientific evidence is essential. "I feel I am worth it and don’t hesitate to spend on myself.  If women are very busy focusing on work & family, they don’t

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New vs. Innovative Skincare

By |2016-12-07T10:23:53+00:00November 17th, 2015|Product Reviews, Skincare Shopping, Skincare Tips|

Launching new or innovative skincare products? The beauty market is saturated, yet in perpetual need of NEW products (35 % of purchases annually) that are not always scientifically relevant or innovative.. PACKAGING. Creating value in the eyes of the consumer often stems from packaging - at least for people that don't have difficult-to-treat skin types or too many ageing concerns. CONVENIENCE. Mobile purchases are becoming more popular than  desktop and Google favours e-commerce sites that are mobile friendly. The online journey and feeling welcome on the site - as well as product reviews are becoming extremely important. After all, the beauty industry is about talking to people.. Packaging needs to appeal, be simple and fit for purpose - but at the end of the day, it is only the outer shell of the product. SKIN BIOLOGY, LIFESTYLE & COMPLIANCE. Buying skincare differs from other beauty purchases. Your skin type is unique and the factors that influence you individually depend on genetics and lifestyle - efficacy, the right choice of active ingredients and sensory aspects of skincare products come first! The price, quality, size and prestige attributes are secondary. Go shopping when: you understand your skin type and active ingredients that alleviate your concerns know how to layer your products know how your skin changes during the day and seasons appreciate how does it

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