Home/Tag:efficacy

The Benefits of Facial Massage

By | 2018-09-05T21:29:38+00:00 April 23rd, 2018|Cosmetic Procedures, FaceWorkshops, Facial Ageing, Facial Massage, Facial Yoga|

In preparation for my talk on touch at the Anti-Ageing Conference in London, I am looking at evidence for facial massage. Massage appears to influence the entire face and this may be one reason why visual evaluation is difficult. The combination of 3D-CT analysis (enables us to recognize anatomical changes in the subcutaneous structures of the face) and visual assessment helps to evaluate the effects of facial massage in detail. The nasolabial folds are groove-like structures running outside of the nasal alae and the corners of the mouth. They are easy to evaluate visually. The adipose tissue out-side of the nasolabial folds is thick and forms the shape of the cheek.  Facial massage method: Using cosmetic cream as a lubricant, facial skin and muscles were massaged relaxing the muscles and promoting blood and lymph flow. The massage procedure (5 min long, repeated twice): 1) kneading the entire facial muscles with a finger tip, 2) upward rubbing from the bottom to top of the face with a whole finger (from jaw line, to cheek, forehead, and eyes)  3) rubbing from the bottom to the top of the face with all four fingers RESULTS: Facial massage caused morphological changes at multiple locations on the face: a) the subcutaneous soft tissue around the jaw tightened, soft tissues moved upwards at sites around the jaw b) the thickness of fat tissue at the nasal

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New vs. Innovative Skincare

By | 2016-12-07T10:23:53+00:00 November 17th, 2015|Product Reviews, Skincare Shopping, Skincare Tips|

Launching new or innovative skincare products? The beauty market is saturated, yet in perpetual need of NEW products (35 % of purchases annually) that are not always scientifically relevant or innovative.. PACKAGING. Creating value in the eyes of the consumer often stems from packaging - at least for people that don't have difficult-to-treat skin types or too many ageing concerns. CONVENIENCE. Mobile purchases are becoming more popular than  desktop and Google favours e-commerce sites that are mobile friendly. The online journey and feeling welcome on the site - as well as product reviews are becoming extremely important. After all, the beauty industry is about talking to people.. Packaging needs to appeal, be simple and fit for purpose - but at the end of the day, it is only the outer shell of the product. SKIN BIOLOGY, LIFESTYLE & COMPLIANCE. Buying skincare differs from other beauty purchases. Your skin type is unique and the factors that influence you individually depend on genetics and lifestyle - efficacy, the right choice of active ingredients and sensory aspects of skincare products come first! The price, quality, size and prestige attributes are secondary. Go shopping when: you understand your skin type and active ingredients that alleviate your concerns know how to layer your products know how your skin changes during the day and seasons appreciate how does it

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