There is more to an effective skincare routine than expensive products! I come across women who are devoted to expensive skincare brands, yet with little visible result to their skin, and others who do wonders on a shoe string. There are parallels with food - buying quality raw ingredients is only the start to creating a delicious meal. It is the tips and tricks of the application, smart combinations of the ingredients, understanding your skin, lifestyle and seasons - and regular therapy that can make a noticeable difference to your face. My clients who get the best results do the following: Cherish their skincare products [like expensive perfume] Use skincare products to their best potential Have regular facial treatments Adopt a holistic approach incorporating advice on relaxation, diet and facial exercise into their skincare routine. They ask me to recommend the best products [to a budget and across all brands] and edit their skincare routines regularly to achieve results. I like to talk to an engaged audience who are truly interested in 'properly' looking after their skin with efficacious products & treatments. This goes beyond the brand story; reading the ingredient list and looking at the scientific evidence is essential. "I feel I am worth it and don’t hesitate to spend on myself. If women are very busy focusing on work & family, they don’t
Skin Feel Perception Study, summer 2016 We ran a small perception study on the 2016 Cuvee moisturisers. This was an independent study [not funded by Aldi or any other 3rd party]. Please note that Aldi have independent data on improvement of skin parameters. The participants were unaware of this as well as the packaging; they were only evaluating "skin feel". The age and skin types of my participants are below - they are a group of skincare connoisseurs - enjoying a spectrum of brands - natural, professional, medical to prestige. All based in Yorkshire, Caucasian and like a bargain too! Connotations: The Neck Mousse KS: Good connotations [with the limitation of any mass-market offering]. The British are yet to learn to use neck creams. This product might be an introduction.. The product texture is right for hydration of the neck area. Different skin types respond differently - for some too rich, for others not enough but the product absorbs well and that is important. Recommended for all skin types aged 45 +. Great gift for your mother or aunt. SPEND [FOR YOURSELF AND THE FAMILY]. I loved the neck cream, it did make a difference. "I felt I was using something nourishing. It felt good on my skin, silky, creamy, even like an "expensive" product." I am not sure without any packaging but feel
Looking good for your age feels fabulous. And quality skincare does not have to break the bank - the results are also in your (and your facialist's) hands. Facial creams are only a part of the solution. It is the professional facial massage (every 4 - 6 weeks) and a personalised daily "at home" care that make the difference! 1. Go shopping for a PERSONALISED bargain. Ask questions of your beauty therapist so that you can respect their credibility. A good skincare specialist will be able to save you money on efficacious products. We all love a bargain - but only if it works! 2. Save money by PROTECTION and PREVENTION - at any age. Be diligent with your skincare routines. Use a gentle cleanser and a serum underneath your moisturiser. Use a mask regularly and learn the art of skincare layering. Remember that skincare has a shelf life - change your products every season. 3. RELAX YOUR FACE in the evening by bespoke facial yoga and a gentle massage routine. 4. Invest in regular PROFESSIONAL TREATMENTS. Only 25 % of British women invest in facial treatments. The Brits worry about appearance and facial ageing but don't do much about it. Having a facial has not been ingrained in women since childhood (as in France) or demanded by the society (e.g. USA). As the Parisians say - enjoy the face you have today.